Free Marketing Tools for Contractors
Practical calculators to plan your marketing, estimate budgets, and pressure-test the numbers.
Book Your Free 15-Minute Discovery CallUse these free calculators to make smarter marketing decisions. No signup, no catch. Plug in your numbers and get instant, useful estimates.
Marketing ROI Calculator
Estimate revenue, ROAS, and ROI from your marketing spend.
Learn more →Cost-Per-Lead Calculator
Find your true cost per lead and per booked customer.
Learn more →Marketing Budget Calculator
See what to spend per month based on revenue and goals.
Learn more →Google Ads Budget Estimator
Estimate the budget needed to hit your monthly lead target.
Learn more →Free Tools FAQs
Are these tools really free?
Yes. Every calculator is free to use with no signup. They are planning tools to help you make smarter marketing decisions.
How accurate are the estimates?
They are planning estimates based on the numbers you enter. Real results vary by market, offer, and follow-up, but the tools give you a solid starting point.
Can you help me hit these numbers?
Yes. Book a free discovery call and we will build a plan to reach your lead and revenue targets with exclusive, owned channels.
See Which Growth Program Fits
SEO, paid ads, or full market domination, built for contractors ready to scale.
View Growth Programs & PricingHow to Use These Calculators
Start with the Cost-Per-Lead Calculator to establish your baseline: what you currently pay for a lead and for a booked job. Most contractors have never run this number, and it changes how every other marketing decision looks.
Then use the Marketing Budget Calculator to see what companies at your revenue level typically invest, and the Google Ads Budget Estimator to translate that budget into expected clicks and calls in your market. Finish with the ROI Calculator to pressure-test the whole plan: if the projected return does not clear your job margins, adjust before you spend.
The numbers that matter most for a landscape or hardscape company: cost per booked job (not just per lead), average job value, and close rate. A $150 lead is cheap if you close one in three into $20,000 patios, and expensive if you close one in twenty into mowing accounts.
Calculator FAQs
Are these calculators really free?
Yes. No signup, no email gate. They exist because contractors who know their numbers make better marketing decisions, and better-informed contractors are better clients.
How accurate are the estimates?
They use industry-typical ranges for the green industry. Your market and close rate will move the results, which is exactly why the inputs are editable. Treat the outputs as planning figures, not guarantees.
What should I do with the results?
Bring them to a free 15-minute call. We will sanity-check your numbers against real campaigns in your trade and tell you honestly whether the math supports investing.
Ready to fill your calendar with high-ticket jobs?
Book a free 15-minute discovery call. No pressure, just a clear plan for your market.
Book Your Free Discovery Call